01.16.09
Canary Islands get promoted
At long last the Canary Islands will be getting some well deserved promotional support from the Spanish government. The long running and successful campaign for mainland Spain certainly helped all of the Costas and now it is the turn of the Canary Islands.
The campaign, whilst being a very welcome idea, has received some criticism as to the content of the adverts. The aim is to promote the lesser known qualities of the islands, taking for granted that everyone already fully appreciates the year around climate, fantastic beaches and year around property rental season. This is the crux of a lot of the campaign critic, many people either think the islands are either too hot in summer or deserted in winter and the critics feel the adverts would have better highlighted these areas.
After all is said and done the popular resorts of Puerto del Carmen in Lanzarote, Las Americas in Tenerife, Corralejo in Fuerteventura and Playa del Ingles in Gran Canaria will all appreciatt the knock on effect of a higher profile in such magazine and OK and Hello.
Canary Island business people are hoping to see a lot more adverts and even and improvement in the design and content.