11.10.09

Investor confidence returning

Posted in Canary Island property at 12:36 pm by admin

Traditionally the two largest groups of overseas property investors in Europe were the British and Irish. These two groups are looking again for good returns on their money but investment styles have changed. Pre recession investment money was going to a whole host of emerging destinations across Europe. Places like Croatia and Bulgaria were at the forefront of the emerging markets.
Post recession people still bear the scars of the recent past and only want to invest in tried and tested destinations. Spain always received the bulk of property investment and it is here that investors are first returning to.
Investors are looking for a good return with a minimum of risk so are not keen to go back to high risk destinations.
Estate agents are quoting an average property price drop on pre to post recession prices of twenty five per cent. This is a very alluring figure to the shrewd investor. Many feel that resale prices cannot go any lower because of the base amounts owed on mortgages.

Bad weather in UK spells good news for Canaries

Posted in Canary island news at 12:29 pm by admin

UK weather reports predicting a fantastic English summer started the era of the ‘Staycation’.
It was predicted that many Brits would be staying in the UK for their vacations this summer and enjoying the great weather. As usual the British weather decided not to co-operate and summer was a bit of a wash out.
Families that tried holidaying at home now want to have a real holiday with some sun involved. Due to this October bookings for overseas destinations have risen by 41 per cent.
Amongst the top five destinations for holidays from the UK were Tenerife and Lanzarote.
The Canaries have the best climate in Europe and probably the world. Tourists visiting these shores know that there money is well spent and the weather is pretty much guaranteed.

Marketing the Canaries

Posted in Canary Island property at 12:10 pm by admin

The account for promoting and marketing the Canary Islands has been awarded to Manchester based advertising company PHD.
The media network company PHD North won the account from ‘Media Campaign’ in an open pitch process.
The campaign for promoting the Canary Islands holds a budget of £3 million.
The marketing account is for promotion work across fourteen European countries. These countries include Germany, Spain, Ireland, the Netherlands, Sweden, Norway, Denmark and Austria.
As with many holiday destinations throughout Europe during the recession the Canaries need all the marketing help they can get. It is hoped that the campaigns will be used to highlight many overlooked climactic and tourism season facts. Many potential tourists are still not aware of the wonderful year round climate available across the Canaries.
The managing director of PHD North, Jason Spencer, was quote as saying “Through using media more innovatively, we hope to showcase what the Canary Islands have to offer and grow visitors from the UK.”
This is very welcome news to all businesses especially those selling property in the Canary Islands