11.10.09
Marketing the Canaries
The account for promoting and marketing the Canary Islands has been awarded to Manchester based advertising company PHD.
The media network company PHD North won the account from ‘Media Campaign’ in an open pitch process.
The campaign for promoting the Canary Islands holds a budget of £3 million.
The marketing account is for promotion work across fourteen European countries. These countries include Germany, Spain, Ireland, the Netherlands, Sweden, Norway, Denmark and Austria.
As with many holiday destinations throughout Europe during the recession the Canaries need all the marketing help they can get. It is hoped that the campaigns will be used to highlight many overlooked climactic and tourism season facts. Many potential tourists are still not aware of the wonderful year round climate available across the Canaries.
The managing director of PHD North, Jason Spencer, was quote as saying “Through using media more innovatively, we hope to showcase what the Canary Islands have to offer and grow visitors from the UK.”
This is very welcome news to all businesses especially those selling property in the Canary Islands