02.10.10
Web sites in Lanzarote
Most of the income that Lanzarote earns is via northern European tourism. The norm for this part of the world is to book and research almost everything via the internet. A large sector of holiday makers now book their flights, car hire and accommodation online. In light of this fact web design in Lanzarote is now in large demand.
To get ahead businesses need web sites. Airlines have long since taken advantage of the cost effectiveness of having an online booking system. Passengers also prefer the ease of booking and printing of their eticket from the comfort of their home. Car hire companies soon followed suit. New arrivals to Lanzarote now step off the plan and their internet pre booked hire car is waiting, fueled up and ready to go.
This web site for all businesses trend is now filtering down the line. Bars in the busy areas of Lanzarote like Puerto del Carmen often have their own facebook account where pictures of the previous night’s fun are quickly posted. Many bars even have their own sites crying the advantages of a sunset cocktail on their sun terrace.
The internet is taking over and its sink or swim time. Lanzarote estate agents thrive of pre booked buying visits made by buyers from the UK before arriving. By the time a buyer steps off the plan in Arrrecife airport they already have a good idea of the local market and what apartments or villas they will be viewing for the duration of their trip.
The list goes on and on.
Their is a very important second stage to having your company emblazoned on the internet on its very own shiny web site. Search engine rankings. If no one can find your web site, normally via google, then what good is it. Sure you can promote your web site name from adverts or you business premises but what any business really wants is new clients. The sort of clients that make a search for your services via a search engine. The Puerto del Carmen estate agent that appears on the top of google would normally receive twice the click throughs to the business that appears second. By the time you get to position eight in the rankings you are receiving one hundredth of the traffic the the position one search result is receiving.
Unfortunately then having a web site is not enough. You now need to employ the services of a company that carries out search engine optimisation in Lanzarote.
Many web design companies can start this off for you. However if being at the top matters, which in most cases it does, you need to help of a professional. The field of work is called SEO (search engine optimisation) and fast being recognised as the most important aspect of a new or established web site. The estate agent in Playa Blanca that ranks number one for searches like ‘Playa Blanca estate agent’ or ‘Playa Blanca property’ is getting many more web based sales than those further down the page. This can represent an income difference of many thousands of euros. Large SEO budgets can be justified if they work and produce results.
Google offers adwords campaigns, which are the banners that appear on the right of the search results page. An advert can appear here for any business that pays the right money but users know this and trust the organic results on the left more. This again brings us back to SEO. In this day and age it is an unavoidable part of web life and will only become more important as time goes on.